Traver Gruen-Kennedy, Vice President and Chief Evangelist, Citrix Systems
Traver Gruen-Kennedy is a global technology leader ranked by NetworkWorld magazine (along with Bill Gates and Michael Dell) as one of the “25 Most Powerful People in Networking”. He serves on the Board of Directors of the Software and Information Industry Association and as Chairman of the South Florida Technology Alliance. The World Economic Forum named him a Technology Pioneer for his contribution to technology and society and industry peers nominated him for the Price Waterhouse Coopers Outsourcing World Achievement Award. He serves on Intel's software advisory board and on the Board of Directors of the Florida Research Consortium, an appointment by Governor Jeb Bush.

Mr. Gruen-Kennedy is also the co-Chairman of the Digital Development Partnership (DDP). The DDP narrows the digital divide by optimizing the social and economic impact of information and communications technology initiatives for underserved communities by enabling global access to affordable application service provider (ASP) computing capabilities. DDP supports the UN Millennium Goals working in cooperation with Sister Cities Network for Sustainable Development, World Bank Institute and the United Nations.

In addition, Mr. Gruen-Kennedy is a leading advocate for mobility in enterprise computing. He's the Chairman of the Mobile Enterprise Alliance, a global industry group focused on highlighting mobile success stories and business cases for enterprise users. He is considered by many to be the “Father of the ASP industry,” widely recognized as the world’s leading advocate of the application service provider-computing model. He's a credible voice and industry player in the emerging shift from PC client-server computing to a hosted portal, application and web services model. His opinions and views appear regularly in the Wall Street Journal, Financial Times, and Fortune magazine and in the televised global media such as Sky News, CNBC and CNN.

Mr. Gruen-Kennedy is credited with defining today's drivers of IT development and adoption under "Traver’s Law":
“The value of a connection is a multiple of the application capabilities accessible to its user – man or machine.”

A defender of intellectual property and dynamic digital access, Mr. Gruen-Kennedy’s vision of the convergence of IT and telecommunications with a new global legal and audit infrastructure is widely accepted around the world. He initiated and realized this vision through the founding of the ASP Arbitration, Mediation and Dispute Resolution Center created by the World Intellectual Property Organization (WIPO), a division of the United Nations, in cooperation with the ASP Industry Consortium in 2001. Today, e-commerce trading communities, ASPs, IT utilities and web service providers are able to deliver their customers with services across national borders through a contract resolution structure recognized by 175 countries. His leadership and execution in this critical area of on-line commerce, service level agreements and enforcement enables businesses everywhere to participate in the new economy on an equal basis without the specter of international cross-border disputes.